Why would anyone buy from my sites?
I was checking all my earnings one day a month ago, like I do almost every day, when it hit me: why am I checking to see if someone’s bought something from my sites? Why would someone buy something from my sites?
It was an epiphany. See, all this time I’ve been so busy studying site design and SEO and spam-fighting and CSS and PHP and comment moderation traffic and link baiting and promotion and effective blog writing and personnel management and affiliate marketing and domain buying and PPC and Google crap, and dealing with ungodly hosting nightmares and the search for decent hosts, and tons of other stuff, that I’ve had only a portion of headspace to devote to thinking about what visitors want and how to give it to them.
Don’t get me wrong: I did think about it. I even wrote about it. I even coined a term that went nowhere: Visitor Based Optimization. But the truth it I was so busy being a noob that my brain just couldn’t handle it all.
Now it can. Now I feel like I can run sites. I have the basics down. I can fix stuff when it breaks. Now I can finally get down to business.
And now I look at my sites and see less value than I thought I had. But I also see solutions. There are ways to take the sites I’ve got and make them better. I need to improve my monetization and build my traffic, but I also need to improve some of my sites.
Two of them are great and on the right path, I think. This one is starting to be. I have plans for all the others.
Except ChillyCool. What do you think I should do with that site? Leave it as is? Turn it into a blog about some other topic? Make a new business and put it on that very brandable domain (and if so, what business? what can you see me running?)?
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