Who benefits from SE ads on TV?
by Sapphire (February 14, 2005)
Looky here: Mr. Jeeves Takes to the Airwaves. I know, I know: just when you’d gotten those Yahoooooooo! ads out of your head.
On the other hand… it’s kind of like free advertising for the top ranked sites, isn’t it? I mean, television advertising reaches a much wider audience than the web. On the other hand, it’s only going to impact people who already search online, and do it enough to want better results.
Still, at this point, I’ll take anything that teaches even a handful of people that Google is just one SE among many.


