sMACkdown! MAC Address vs. Apple’s Mac: An AdWords Tale

Here’s a nice Friday tidbit – I’m not the only person who gets confused when people start talking about MAC and mean “MAC address” as opposed to “Mac Apple” or “Mac ‘n’ Cheese”. Okay, so I can usually drum out Mac ‘n’ Cheese by context.MAC Address vs. Apple’s Mac: An AdWords Tale

It’s also a testament to some of the trouble that’s inherent with keywords: context. We keep hearing about new algorithms that will be able to factor in context and tell what people are looking for, but it’s never going to be more perfect than conversation, is it? And in conversation, you can still get pretty confused.

Related posts:
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  2. My AdWords click-through rate continues to climb
  3. How much to spend on an AdWords click
  4. Further Reporting from the AdWords Frontier
  5. AdWords: Try, try again

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