sMACkdown! MAC Address vs. Apple’s Mac: An AdWords Tale
by Sapphire (March 25, 2005)
Here’s a nice Friday tidbit - I’m not the only person who gets confused when people start talking about MAC and mean “MAC address” as opposed to “Mac Apple” or “Mac ‘n’ Cheese”. Okay, so I can usually drum out Mac ‘n’ Cheese by context.MAC Address vs. Apple’s Mac: An AdWords Tale
It’s also a testament to some of the trouble that’s inherent with keywords: context. We keep hearing about new algorithms that will be able to factor in context and tell what people are looking for, but it’s never going to be more perfect than conversation, is it? And in conversation, you can still get pretty confused.
Posted in PPC
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