Rebranding Blue Mushrooms

by Sapphire (January 29, 2008)

I’m taking this site in a new direction.

As you can see, I’ve dumped the title “Affiliate Marketing Journal” and gone back to the domain name, “Blue Mushrooms.” It’s a meaningless name I picked one day after hours of desperate searches for an available domain name, but it’s my meaningless name, and it’s a lot catchier than yet one more site with the words “affiliate” and “marketing” in the title.

That’s not the only change. I’m going to make this less of a journal and more of a resource site. When I was a newbie, it seemed cute to post about what I was learning and experimenting with, and to admit my mistakes. Now I humbly submit that I know enough to be contributing ideas and tips to the community, and that’s what I’m going to do.

I’ve changed the theme to a new stylish, clean, faster-loading look. I removed a lot of the ads and will be filling the sidebars with some useful stuff in the near future.

This seems like a good time to ask: what would you like to see? How can I give you more of what you’re looking for with this site? Chime in on the comments thread.

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4 Responses to “Rebranding Blue Mushrooms”

  1. Empress said:

    I love the “less is more” look you’ve got going on here. I definitely think - take your name and run with it. When I first found your site, I remembered it because it was “Blue Mushrooms”… very unique and to be honest I don’t remember most affiliate marketing, etc etc domain names.

    DON’T STOP JOURNALING!!! *sad*. But I totally understand the whole going in a new direction bit.

    Looking forward to reading more… :)

  2. Sapphire said:

    Empress, thanks for the compliments and encouragement. Sorry about the journaling. Maybe I’ll think about setting up another blog on a subdomain or something. Or maybe I’ll find that some journaling still fits in with the direction I want to take. :)

  3. Okay, just for Empress said:

    [...] Empress was unhappy that I’m going to discontinue journaling on this site, I’ve set up a secondary blog called Sapphire’s Affiliate Marketing Journal. This will [...]

  4. How much can we share? said:

    [...] few months ago, I announced I was rebranding this site as Blue Mushrooms, and moving away from journaling and more toward actually providing good information to people who [...]

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