Project Wonderful is pretty wonderful

by Sapphire (June 24, 2008)

I’ve been playing with Project Wonderful on one of my sites after more than a few people mentioned it to me (I think Empress was among them, but can’t find the original post), and here’s what I’ve found:

• It takes a while to get going. Give it at least a month before giving up on it.
• It attracts more “real bloggers” than internet marketing types. You’re more likely to get ads for someone’s online novel or “going green” site than a spammy weight loss site.
• If you have the right site, it can really work for you.

I’m using it on Project B-2 Bomber, which is notoriously hard (for me, anyway) to monetize. It’s only made a couple of bucks so far, but a friend who started using it a couple of weeks before me assured me that at first you only get bids for the minimum amount you set, but after a few weeks people start competing more. Sure enough, this morning saw the bidding start to get competitive. All this despite the fact I’ve rejected a ton of ads for not being very good matches for B-2 (I’m more about protecting the brand on B-2 than making money now, because I have long term plans for that site).

It’s definitely a pretty decent little earner by any standard. What I really like about it, though, is the quality of the ads, and the control you have over them. You can cancel an ad even after it’s started running, and you can send the bidder a note about it anytime - which means finally you can tell a bidder who keeps sending you suggestive banners that you’d be happy to run his ad on your children’s books site if he can provide an ad that doesn’t feature a half-naked girl pole dancing. And since you can choose any size for the banners or text links you sell (all of which are java scripted), you don’t have to give up anymore screen real estate than you feel like.

Posted in Ad Networks
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