My new project
by Sapphire (December 3, 2007)
I’ve got a new project I’ve mentioned in passing, wherein I need to build about 100 sites, maybe more. I expect this to increase my earnings quite a few times over within, say, 3 years. That’s my goal, and I believe it’s realistic based on past experience.
The new sites I’m building as part of this project (let’s nickname it Project Banana) are getting indexed. I’m not building them as quickly as I’d like due to other things taking up my time, but the search engines are doing their thing. Google especially is slurping up lots more pages than its competitors.
Man, Stu is right - Google loves sites that range from crap to nothing special. The sites I’m building now are worth something to somebody, but not much. Yahoo, I’m noticing, is more selective. It seems to treat my sites with the same level of respect I do - that is, my big accomplishment sites get the most attention from it while my lesser sites get less. Google is… almost the opposite. And I think I know why: if a site kicks ass and you love reading it, you’re ad blind (except for ads built into very compelling text). This is not good for AdSense and ad options like it. No, for AdSense you want a site that people want to leave, since that click is an exit click. The trick is to build a site the search engines don’t ban, but that is pretty useless, which will cause visitors to click an AdSense ad.
I know I’m not saying anything new here. I’ve just been reading the old-timers’ gripes about Google for a long time and I’m finally really, truly grasping it for myself. Magazines have been producing crap content on purpose for years with the intent to make the ads look more interesting. Advertisers don’t want to be upstaged by good content.
Because this theory of marketing goes well beyond Google, I think it’s safe to assume it’ll be around for a while. The sites I’m building are far from gibberish, but they ain’t no Mona Lisas either. These sites are to make up for the income my Mona Lisa’s don’t generate, so I can devote all that time to my masterpieces without missing out on earnings.
Posted in Uncategorized Tags: Project Banana
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December 7th, 2007 at 4:47 pm
I actually never thought about adsense that way but now that you mention it, it makes perfect sense. The best way to make money from Adsense would be to have a site that sucks but has targeted relevant ads so you get the clicks. brilliant.