My new method of site promotion
by Sapphire (March 13, 2008)
I have a new method of site promotion: write stuff, and wait for people to link to it.
Marketing theory says you can’t do that. I say when you’ve got a small base of readers already linking to you, you can. It might not be the quickest method, but:
- Two months ago, I bought three ads for Project Mai Tai. They brought in a combined approximate 150 visitors.
- During the same two months, I got natural links from two popular websites. One of them brought 600 visitors (and ten new feed subscribers) and the other brought about 1k and is still bringing a couple hundred visitors every month.
Which method would you go with?
I’m really starting to think “promotion”, as in buying links, link-baiting, etc., is something you do the first two weeks after starting a site, when you have no readers. Once you have an audience, they take over the promotion for you - if your content is worth it. That’s your job.
Posted in Traffic
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