Lane’s Gifts Click Fraud Case
by Sapphire (October 18, 2006)
Long ago, I blogged about a click fraud lawsuit by Lane’s Gifts against Google. I never heard the outcome of the case until I stumbled across it at Apogee’s SEO Blog, which reports that the case was settled, and Lane’s lawyers got one-third of the settlement, and:
The remaining $60 million will be paid via advertising credits.
Are you kidding me? What a lousy ending. And the message is clear: you can’t prove click fraud, so you can’t win.
Or, as Apogee so neatly sums it up:
It’s very clear now that there are only two winners in this: Google and Lane’s Gifts lawyers.
Amen. 
Posted in PPC
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