Just keeping my head down

by Sapphire (March 18, 2008)

I want to start updating this site more, but lately I’ve been so hard at work on my others. Mostly, I’m writing a lot of articles.

I’m also experimenting with pushing a specific product through a blog. I picked the product based on some search terms the site ranks for and - I believe - wrote better copy about it than the original site has. When I read the original site to see if it was something I wanted to promote, I wasn’t impressed and almost backed out before I saw a tiny link promoting one of their products under a business celebrity’s name. This interested me, and when I followed the link I found that the celebrity’s package was about what you’d expect - a comprehensive service at the right price.

In my humble opinion, this company should be pushing that product. Maybe they have a good reason why they’re promoting others instead, but in any case the copy was so meh I could barely figure out what services they were offering.

So I wrote a page saying, “Here’s this company, and here’s what they do, but here’s their PREMIUM package that I recommend, because you get blah blah blah.” I even significantly rewrote the list of features because I felt (a) they were in the wrong order, with the least impressive stuff first and (b) some of the wording was so dull it sucked the excitement out of the features. I’m not a fan of copy that tries to generate ridiculous levels of excitement over something that’s not that thrilling, but neither should your website sound like it was written by accountants overseen by lawyers, carefully redlining anything that might be misconstrued as potentially interesting.

We’ll see how that goes. This is the first time I’ve really blatantly mixed affiliate marketing with a blog where I hope to have some trust from my audience.

Posted in Affiliate Marketing
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