How to read AdBrite’s “Zone Comparison” tool
AdBrite’s “Zone Comparison” tool has been driving me crazy for a while. It always shows a lot less in total earnings than I actually have, so I couldn’t begin to guess which ad zones – or which types of ads (inline, full page, CPM, PPC) were generating my income.
Today, for the first time ever, I took a long look at their “Dashboard” tab. It shows that I’ve had zero clicks, plus $X in ad revenue, plus $Y in referral income (since when did I have AdSense referrals?) X and Y add up to my total earnings for the month, so that tells me – oddly enough – I’m making more from referrals than ads, and making “ad revenue” without clicks (which it says is possible if you run full-page or CPM ads). The “Zone Comparison” tool shows only the ad revenue clicks (totalling amount $X). That makes sense now. Only, it says some of the earnings have come from banner ads, so I guess that means CPM (since, clearly, I’ve had no PPC clicks).
So my income from AdBrite is mainly coming from referrals and CPM. And their CPM is cheap. Hmm.
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Posted on December 19, 2008
Tags: adbrite
Yeah, I had it like that one time. I earned more per day from referrals than from my websites. Since I sold most of my websites and don’t use adbrite on the rest. My income in adbrite has dropped big time. My referrals aren’t using adbrite anymore from what my reports show.