Google Stuffs Keywords
by Sapphire (March 8, 2005)
Well, here’s a pickle. Google’s been caught hanging out in the do as we say and not as we do school of thought. They’re stuffing keywords into their own pages.
Their rules explicitly forbid this. There’s some debate over whether it’s really such a bad thing or not. But no matter how you come down on that, they’re violating the rules they set for the rest of us. And they’re doing it to rank higher in the SERPS, just like we want to.
What does this say about those cloaked, stuffed, spammy sites that stay at the top of the SERPS over and over, no matter how many people report them? Friends of Google, perhaps? AdWord buyers? As a searcher, I’m damn sick of having to scroll past them. Of clicking sites that turn out to be nothing like what the cached description suggested. I’m tired of no relevancy, and Google’s been getting worse on that front for months.
Sorry, but if you shoot your credibility in one area, you can expect to have it questioned in others.
Posted in SEO
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