Exciting news on Project B-2 Bomber
by Sapphire (May 15, 2008)
This month, Project B-2 Bomber is hitting 25k visitors. That’s up 9k from last month - this is a big gain for one of my sites. Today, I had a major epiphany: I figured out what B-2 really means to people who visit.
Don’t get me wrong: I’ve always known what the site is about. We had a topic and we stuck to it, and the mission is pretty clear when you visit and look around. But that’s all about us. What do visitors tell each other? I never figured it out because we don’t really sell anything - it’s a site about a philosophy, really. How do you pitch that?
Easy - when several visitors over the course of a couple of years tell you and tell each other: “I check B-2 when I’m deciding which X to spend money on.”
Holy smokes, people - here I was thinking it’s a quasi-political sort of site and I don’t think advertisers are ever going to want to run ads on it and it’s never going to make any money and maybe 15k is all the monthly uniques we’re ever going to get. But in fact, we’re a site people consult when they’re deciding whether to spend there money here or there. This… is so marketable.
This is so valuable. In fact, you almost couldn’t have a better value for both visitors and advertisers.
Now, because the site’s tone is quasi-political, yes, it will still put off some advertisers. And I’m not willing to change the tone because that would make us just like dozens of more successful sites, and not only do I not want to mimic them, I don’t think it’s smart to directly compete with them. What this really means is that B-2 does indeed have longevity. It has a niche audience, but it’s a fairly sizable one, and it’s growing. It may take years before it starts bringing in serious money. But it’s perfectly poised for:
- Making at least some money
- Possibly attracting major media attention
- Attracting other opportunities that I can’t even imagine
I don’t think it’s a book deal site, but someone else might. Anywho… this is by far the most traffic I’ve ever had coming to one site, and this is a very good time for me to suddenly realize what it’s all about. I’m so stoked!
Posted in Blogging Tags: Project B-2 Bomber
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May 19th, 2008 at 2:05 am
[...] on the heels of that epiphany I had where I realized what the very marketable focus of the formerly unmarketable B-2 Bomber is, I woke up the next morning with a plan to turn it into [...]
June 4th, 2008 at 3:24 pm
are you going to tell us where its at?
June 5th, 2008 at 10:06 pm
No, I’m keeping that to myself for now.
June 24th, 2008 at 2:15 pm
[...] I’m using it on Project B-2 Bomber, which is notoriously hard (for me, anyway) to monetize. It’s only made a couple of bucks so far, but a friend who started using it a couple of weeks before me assured me that at first you only get bids for the minimum amount you set, but after a few weeks people start competing more. Sure enough, this morning saw the bidding start to get competitive. All this despite the fact I’ve rejected a ton of ads for not being very good matches for B-2 (I’m more about protecting the brand on B-2 than making money now, because I have long term plans for that site). [...]