Ebay helps CJ users keep HTML links

by Sapphire (June 6, 2006)

I got a letter from eBay recently (someone else posted it here on ABW forum). They’re recommending their affiliates with CJ not change their links until later in the year, at which point eBay and CJ will have come up with some solution that allows HTML links to stay.

As jmschmitt points out:

What does this say about eBay’s view of the LMI? Since money is the main motivator here, I have to think that they believe that it is in their best interest of their business to retain HTML links in some manner. I think that it has to say something that a large merchant like eBay is developing a solution to retain HTML links (and essentially advising affiliates not to switch over to the Javascript links because they will be rolling out this system).

That’s the sense I’m getting, too. It also sounds like maybe eBay didn’t hear about this before CJ decided to implement it, which suggests not only does CJ not care about its “publishers”, they don’t even care about their largest merchants. The only reason for a business not to care about their biggest paying clients is: they’ve got a better way to make money.

Datamining for ValueClick’s new behavioral marketing service? It’s starting to make more and more sense.

Posted in Affiliate Marketing
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