Domain Rehabilitation project
I changed my mind – I’m not selling the site yet. I was going to post about this the other day, then I discovered this site had been totally splogged, and that made me even more certain about getting the site into better shape and then selling it for a decent price eventually. Then I thought, “That could be cool to write about – my adventures in getting this domain to where it’s worth selling.” That’s what I’m doing.
If you want to rehabilitate a domain, the first thing you need to do is figure out what’s wrong with it. This is not always so easy, and as I work on this domain, I may find I’ve missed some steps and/or are working on stuff that’s not that big a deal. But here’s my initial assessment.
- Google zeroed the pagerank some time ago.
- I haven’t made any effort to monetize it (until last week) so I can’t tell potential buyers it makes any money.
- My inbounds suck both in terms of quality and quantity.
- Hmm, I’m ranking #1 for “affiliate marketing journal”, but a year or two ago I started trying to rank for “Blue Mushrooms” instead. Google never took the bait.
- More traffic wouldn’t hurt.
Over the next few days, I’ll discuss what I’m doing about these problems.
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