Domain Rehabilitation project

I changed my mind – I’m not selling the site yet. I was going to post about this the other day, then I discovered this site had been totally splogged, and that made me even more certain about getting the site into better shape and then selling it for a decent price eventually. Then I thought, “That could be cool to write about – my adventures in getting this domain to where it’s worth selling.” That’s what I’m doing.

If you want to rehabilitate a domain, the first thing you need to do is figure out what’s wrong with it. This is not always so easy, and as I work on this domain, I may find I’ve missed some steps and/or are working on stuff that’s not that big a deal. But here’s my initial assessment.

1. Google zeroed the pagerank some time ago.
2. I haven’t made any effort to monetize it (until last week) so I can’t tell potential buyers it makes any money.
3. My inbounds suck both in terms of quality and quantity.
4. Hmm, I’m ranking #1 for “affiliate marketing journal”, but a year or two ago I started trying to rank for “Blue Mushrooms” instead. Google never took the bait.
5. More traffic wouldn’t hurt.

Over the next few days, I’ll discuss what I’m doing about these problems.

1. Domain Rehabilitation: recovering pagerank
2. Improving a domain is not just about SEO
3. Domain Rehabilitation: Monetization
4. Domain Rehabilitation: getting better inbounds
5. Improving your ranking keyphrases

Categories: Affiliate Marketing, Domaining, SEO, Staying on Track   |   Tags:  |  1 Comment »