Dear Google: Pucker Up
by Sapphire (October 25, 2007)
Other blogs have covered how Google’s lowering pagerank on some very popular blogs that don’t sell text links. I’m going to cover this:
People, get a clue.
Why is anyone even paying attention to pagerank? It updates maybe twice a year. It’s really just an internal Google thing that they make public just to freak you out. Kind of like people who “accidentally” say within your hearing how much they hate something about you. Ignore it. Ignore pagerank.
All that matters is your traffic. Even if Google is the best source of free traffic out there, it can’t hold a candle to relevant inbounds - paid or otherwise. One StumbleUpon link can send your site tons of traffic while it’s still waiting for Google to assign its first pagerank number.
I used to think lower pagerank = less traffic from Google, but I haven’t even found that to be true over the years. It’s just irrelevant. Look at how much traffic you’re getting. If you want to leverage more from Google there are ways to do it, but following their pagerank rules evidently ain’t it.


October 28th, 2007 at 11:07 am
Maybe people are paying attention to it because it matter with PayPerPost.
October 28th, 2007 at 1:35 pm
I’m sure you’re right, but I was talking to people like PayPerPost, too.
PayPerPost, … no one should use pageranks as the SOLE way they determine who’s good to buy links from. Pagerank is only updated twice a year anymore, which means potentially hot new sites are sitting around unranked, and someone might really be missing something by not buying a link from them.