Comments on: Creating personas that say yes http://bluemushrooms.com/creating-personas-that-say-yes/ Get Rich Online in 387,923 Painful, Difficult Steps Sat, 31 Jul 2010 02:17:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Wishful thinking in buying | ChillyCool Web Digger http://bluemushrooms.com/creating-personas-that-say-yes/comment-page-1/#comment-48513 Wishful thinking in buying | ChillyCool Web Digger Thu, 06 Mar 2008 17:32:32 +0000 http://bluemushrooms.com/creating-personas-that-say-yes/#comment-48513 [...] reminds me of the conclusion I came to when I wrote Creating personas that say yes. You could be turning away easy sales by focusing on the tough ones. But if you start with the easy [...] [...] reminds me of the conclusion I came to when I wrote Creating personas that say yes. You could be turning away easy sales by focusing on the tough ones. But if you start with the easy [...]

]]> By: Brian Massey http://bluemushrooms.com/creating-personas-that-say-yes/comment-page-1/#comment-48337 Brian Massey Wed, 23 Jan 2008 05:56:41 +0000 http://bluemushrooms.com/creating-personas-that-say-yes/#comment-48337 I spend most of my week developing conversion profiles (personas) and built my process on Holly's and FutureNow's process. The first question I ask is "who is your most valuable customer?" Who closes the fastest, spends the most, returns often, contributes comments, etc. Then I ask who is the most common customer. We usually can transform a web site with just these two personas. Of course, this implies that you know your customers. Think of personas as organizing what you already know about your customers. I spend most of my week developing conversion profiles (personas) and built my process on Holly’s and FutureNow’s process.

The first question I ask is “who is your most valuable customer?” Who closes the fastest, spends the most, returns often, contributes comments, etc. Then I ask who is the most common customer. We usually can transform a web site with just these two personas.

Of course, this implies that you know your customers. Think of personas as organizing what you already know about your customers.

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