Ah, the mythical Sandbox

Here’s an interesting article on the Google Sandbox effect. What’s interesting is that it doesn’t tell you anything. No, what’s really interesting is that it tells you Google ain’t tellin’ you nuthin’. SandBox Discussion Based on Questions to Google at SES

The verdict is still out on the Google secret sauce. What exactly do they want from your site, and should you even care? It’s clear that just being good isn’t enough to get you high rankings, and being bad won’t necessarily keep you low. So what’s the trick?

If Google is hindering the rankings of a site based on nothing more than its age, that’s bad business. There’s got to be more to it… but what?

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