I’ve been struggling to learn AdWords lately – just check out the evidence of my travails in the PPC category. Yesterday, I created my second campaign and made some changes to the first. And I think I’ve discovered a pretty good trick: Don’t even bother with general keyphrases. I had wanted to see how my [...]
Categories: PPC | 
Tags: | 
No Comments »
I ran my first AdWords campaign on an affiliate marketing site in March and April, with very mixed results. Mostly, bad results, really. And it brought up more questions than answers. But I did some reading and came up with a theory. I eliminated all my general keywords and left in only the very, very [...]
Categories: PPC | Tags: | No Comments »
So it’s not just me? I’m new to AdWords, and my first campaign was somewhere between dismal failure and “well, there went a few dollars I’ll never get back”. I figured it was just a factor of me not knowing what I was doing. Which is true. But apparently, my ignorance may not be the [...]
Categories: PPC | Tags: | No Comments »
I’ve complained before about the lack of real-time stats in AdWords. Now JenSense reports that Google is offering real-time stats in AdSense. The introduction of on-the-fly channel stats is a most welcome change. As someone who routinely tests out new placements/colors/etc, this change makes it much easier to see the immediate results, instead of waiting [...]
Categories: PPC, SEO | Tags: | No Comments »
I blogged recently about a first-of-its-kind click fraud lawsuit. The case is being lead by Lane’s Gifts & Collectibles out of Arkansas and is involves Google, Yahoo, Ask Jeeves, AOL, Walt Disney, Lycos and FindWhat. The case has yet to be certified, but it alleges that the engines somehow conspired together to inflate costs and [...]
Categories: PPC | Tags: | 1 Comment »
I’ve been logging for a while my attempt at a successful AdWords campaign. I started out just popping in some sensible keywords, writing an ad I thought conveyed some useful info. This resulted in a click-through rate of, oh, about zero (close enough, anyway). I talked to a friend who’s been doing this stuff a [...]
Categories: PPC | Tags: | No Comments »
Continuing the experiment: Google’s AdWords PPC v. MyGeek’s PPC. I’m giving them both a whirl at the same time, and here’s how they’re measuring up so far. To be completely honest, I think I’m sucking at this on both engines, and that’s neither of their faults (obviously). I’m pretty sure the site I’m promoting has [...]
Categories: PPC | Tags: | No Comments »
Here’s a nice Friday tidbit – I’m not the only person who gets confused when people start talking about MAC and mean “MAC address” as opposed to “Mac Apple” or “Mac ‘n’ Cheese”. Okay, so I can usually drum out Mac ‘n’ Cheese by context.MAC Address vs. Apple’s Mac: An AdWords Tale It’s also a [...]
Categories: PPC | Tags: | No Comments »
As I posted a few days ago, I decided to try out another PPC besides AdWords, and picked MyGeek. They have a few things going for them – click-fraud protection chief among them. You can block suspicious IP’s, and you can choose exactly what engines carry your ads. You can start with as little as [...]
Categories: PPC | Tags: | No Comments »
Here’s a positive note for the day. My server’s weblogs are showing more clicks from Google than my Google AdWords report. In short, Google isn’t charging me for every click AdWords generated. I took a closer look at the weblogs, and realized the number of missing clicks in the AdWords report responded with the number [...]
Categories: PPC | Tags: | No Comments »