A while back, I talked about how AdSense wasn’t able to send relevant ads to that niche blog I call “The B-2 Bomber”. They were sort of relevant, but in the sense that putting up ads for Mac software ads on a PC software site would be sort of relevant - it not only [...]

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I’ve been playing with CrispAds and AdBrite as PPC networks for two of my blogs. I’ve done my best to give them all equal opportunities to score, and here’s where everything sits:
CrispAds and AdBrite seem to yield similar click-through rates, but CrispAds pays higher, with 25 cents per click. AdBrite’s clicks vary - [...]

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A couple of days ago, I made a really big booboo, but I think I learned something very interesting from it. I meant to set my maximum click amount on one of my AdWords campaigns to 17 cents. I was pretty sure it was doing better the lower and lower I set the amount, so [...]

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The title pretty much says it all. If you’ve been reading the PPC Category, you know that I’ve been experimenting with AdWords to find out just what it can do for me, with very poor results at first. But the ideas I had recently on improving my AdWords click-through rate are panning out. By eliminating [...]

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I’ve been struggling to learn AdWords lately - just check out the evidence of my travails in the PPC category. Yesterday, I created my second campaign and made some changes to the first. And I think I’ve discovered a pretty good trick:
Don’t even bother with general keyphrases.
I had wanted to see how my [...]

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I ran my first AdWords campaign on an affiliate marketing site in March and April, with very mixed results. Mostly, bad results, really. And it brought up more questions than answers.Â
But I did some reading and came up with a theory. I eliminated all my general keywords and left in only the very, very [...]

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So it’s not just me? I’m new to AdWords, and my first campaign was somewhere between dismal failure and “well, there went a few dollars I’ll never get back”. I figured it was just a factor of me not knowing what I was doing. Which is true.
But apparently, my ignorance may not be the whole [...]

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I’ve complained before about the lack of real-time stats in AdWords. Now JenSense reports that Google is offering real-time stats in AdSense.
The introduction of on-the-fly channel stats is a most welcome change. As someone who routinely tests out new placements/colors/etc, this change makes it much easier to see the immediate results, instead of waiting [...]

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I blogged recently about a first-of-its-kind click fraud lawsuit.
The case is being lead by Lane’s Gifts & Collectibles out of Arkansas and is involves Google, Yahoo, Ask Jeeves, AOL, Walt Disney, Lycos and FindWhat.
The case has yet to be certified, but it alleges that the engines somehow conspired together to inflate costs and charge for [...]

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I’ve been logging for a while my attempt at a successful AdWords campaign. I started out just popping in some sensible keywords, writing an ad I thought conveyed some useful info. This resulted in a click-through rate of, oh, about zero (close enough, anyway).
I talked to a friend who’s been doing this stuff a while, [...]

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