Posts belonging to Category 'Domaining'

Robots.txt versus .htaccess

The robots.txt file seems so simple, but you can screw things up ever so slightly and end up not getting the results you want. The good news is, once you figure out the problem, the SEs generally pick it up pretty quickly. The .htaccess file is similar, except that it’s more powerful and therefore more [...]

Improving a domain is not just about SEO

In recent weeks, I detailed the moves I’d made to improve this domain. Most of those moves had to do with SEO: setting up for better inbounds, setting up for better ranking keywords and recovering page rank – the last of which, of course, is strictly a Google thing. During the first couple of weeks [...]

Improving your ranking keyphrases

Whether you’re building a new domain or rehabilitating an old one, you need to consider what keyphrases you want to rank well for in search engines. You have only so much control over this, as keyphrases come from the anchor text other webmasters use to link to you. Obviously, you can make clear what the [...]

Domain Rehabilitation: getting better inbounds

If your domain has issues, one of the problems you may need to address is your inbound links. You need lots of them, but they need to be from reputable sources. Paid text links or spammy directory links will only get you so far, and then they start biting you in the ass. Over the [...]

Domain Rehabilitation: Monetization

The second item on my list of problems to clear up for this domain was the fact that because I hadn’t bothered trying to monetize it in a long time, I couldn’t tell potential buyers it would bring in any particular amount of money. To monetize a domain, you need to know these things:

What ad [...]

Domain Rehabilitation: recovering pagerank

As I said recently, I’m working on rehabilitating this domain. One of the problems I’ve diagnosed with it is that my pagerank is zeroed out. Well, you know how I feel about that, but they won, we lost, and people still factor visible pagerank in when deciding what a domain is worth. Which really doesn’t [...]

Domain Rehabilitation project

I changed my mind – I’m not selling the site yet. I was going to post about this the other day, then I discovered this site had been totally splogged, and that made me even more certain about getting the site into better shape and then selling it for a decent price eventually. Then I [...]