I’ve been logging for a while my attempt at a successful AdWords campaign. I started out just popping in some sensible keywords, writing an ad I thought conveyed some useful info. This resulted in a click-through rate of, oh, about zero (close enough, anyway).
I talked to a friend who’s been doing this stuff a while, [...]

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“PhotoMatt” has responded about the issue of WordPress getting caught spamming Google. In essence, he indicates that a lot of little bad decisions daisy chained together to form a disaster, and he wasn’t aware some of the stuff was happening. The Wikipedia experiment apparently allowed people to manipulate the content, and that’s where he’s suggesting [...]

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Turns out WordPress.org has been spamming the search engines itself. Not through blog comments, but via their own pages. The article linked above explains it better than I can, but I’ll try to snapshot it:
Some of the tricks they’re using are without a doubt designed to steal AdSense/AdWords clicks. That’s click fraud, which I’ve [...]

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There’s a fascinating discussion going on at SEW - it’s a bit of a dense read, if you’re don’t have a doctorate in SEO but well worth plowing through. Plenty of the posters break down what they’re reading to make it clearer.
Does New Google Patent Validate Sandbox Theory?
Basically, we’re talking about the concept [...]

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